- 42 people work there.
- they find their stories in other countries fashion shows.
- Need for fashion.
- Giorgio Armani helps them out.
- They rely on tip offs for their stories. (people running around cities to try and find out celebrity and fashion tips).
- not always a story that comes up.
- need a lot of evidence to prove the story.
- certain issues with people on the front cover, presentable people.
- not always celebrity news.
- reflects how most modern women are.
What challenges/problems face Grazia in making of the magazine?
There are many problems that Grazia are faced with each production. One of these is the competitors that strive to be at the top of the market and ABC stats. These competitors, like the Cosmopolitan or Vogue, really try to find the best contents to attract an audience. This audience is ABC1 women from 25 to 40 years, who are generally working women that take care of their appearance and have an interest in fashion and celebrity gossip This presents massive problems for big companies like Grazia because it means that they have to try even harder to find the best stories, and harder yet, try and gather some solid evidence to back it up.
Finding stories is one thing, but trying to find the evidence is another. Grazia are faced with massive problem, dilemmas and difficulties of finding the evidence to back up these stories. Even if they they cant find one piece of evidence then they cannot publish it because a celebrity has the right to sue the magazine for putting across false information.
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