The institution Bauer Media are the company who own Grazia and Take a Break. They help market the products massively for the weekly distribution that both the magazines put out. The audience that Grazia sell to is ABC1 women from 25 to 40 years, who are generally working women that take care of their appearance and have an interest in fashion and celebrity gossip.
Grazia produce there magazine stories in many different ways. The story's that they find may seem like some average celebrity of fashion gossip, but it would have actually taken a long time for the people to find the rights and to find the evidence to be able to produce the story that they find. The ways in which they do this is by sending workers around to different places around the world to find the most recent gossip about the interest of their viewers. They also go to massive fashion events around the world to find gossip about celebrities and the most recent fashion advice and lines. A lot of the time they rely on tip off's to present the stories to them, which seems to be a massive risk seeing as they have a weekly distributing deadline to meet. Grazia also seem to have some relationships with some quite famous fashion faces. They talk to Giorgio Armani an awful lot, he seems to present them with the information about his brand that they need to put in some of their articles, and in exchange he gets free advertising because the articles that they present are about his line of fashion.
Grazia distribute their magazine in a few different ways, on and offline. They obviously use the distribution chain which is That it goes to the publisher then down to the distributer, after this it goes to the whole saler, then to shops and the consumer. The other obvious option is to subscribe and then get it delivered right to your door
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