The institution Bauer Media are the company who own Grazia and Take a Break. They help market the products massively for the weekly distribution that both the magazines put out. The audience that Grazia sell to is ABC1 women from 25 to 40 years, who are generally working women that take care of their appearance and have an interest in fashion and celebrity gossip.
Grazia produce there magazine stories in many different ways. The story's that they find may seem like some average celebrity of fashion gossip, but it would have actually taken a long time for the people to find the rights and to find the evidence to be able to produce the story that they find. The ways in which they do this is by sending workers around to different places around the world to find the most recent gossip about the interest of their viewers. They also go to massive fashion events around the world to find gossip about celebrities and the most recent fashion advice and lines. A lot of the time they rely on tip off's to present the stories to them, which seems to be a massive risk seeing as they have a weekly distributing deadline to meet. Grazia also seem to have some relationships with some quite famous fashion faces. They talk to Giorgio Armani an awful lot, he seems to present them with the information about his brand that they need to put in some of their articles, and in exchange he gets free advertising because the articles that they present are about his line of fashion.
Grazia distribute their magazine in a few different ways, on and offline. They obviously use the distribution chain which is That it goes to the publisher then down to the distributer, after this it goes to the whole saler, then to shops and the consumer. The other obvious option is to subscribe and then get it delivered right to your door
Tuesday, 23 October 2012
Monday, 22 October 2012
Grazia Notes
- 42 people work there.
- they find their stories in other countries fashion shows.
- Need for fashion.
- Giorgio Armani helps them out.
- They rely on tip offs for their stories. (people running around cities to try and find out celebrity and fashion tips).
- not always a story that comes up.
- need a lot of evidence to prove the story.
- certain issues with people on the front cover, presentable people.
- not always celebrity news.
- reflects how most modern women are.
What challenges/problems face Grazia in making of the magazine?
There are many problems that Grazia are faced with each production. One of these is the competitors that strive to be at the top of the market and ABC stats. These competitors, like the Cosmopolitan or Vogue, really try to find the best contents to attract an audience. This audience is ABC1 women from 25 to 40 years, who are generally working women that take care of their appearance and have an interest in fashion and celebrity gossip This presents massive problems for big companies like Grazia because it means that they have to try even harder to find the best stories, and harder yet, try and gather some solid evidence to back it up.
Finding stories is one thing, but trying to find the evidence is another. Grazia are faced with massive problem, dilemmas and difficulties of finding the evidence to back up these stories. Even if they they cant find one piece of evidence then they cannot publish it because a celebrity has the right to sue the magazine for putting across false information.
Friday, 19 October 2012
Thursday, 18 October 2012
small content analysis of magazines. and question intro
Take a break
Human real life stories, useful articles, advertisement on
bathing goods and skin care. Story’s from readers.
Real people
Similar interests, real story’s, reader submitted (like take
a break)
Grazia
Fashion, celeb and celeb readers. Also advice.
Cosmopolitan
Celebrity focus, fashion, relationships, monthly, a lot of technical
coverage.
Discuss the issue raised by an institution need to
target specific audiences within a media industry, which you have studied.
Grazia and Take a break have
issues that can affect the business that they make. One of these issues that
can make a massive effect is competition. There are different competitors for
both magazines. One for Take a break is Woman’s Weekly who provide the same
stories and content as Take a Break, this is a large issue that affects them
massively. A competitor for Grazia would be Cosmopolitan, who are a celebrity and
fashion focused magazine. They do have their differences but it is still a very
similar magazine and can cause immense tension and pressure for Grazia.
Tuesday, 16 October 2012
Monday, 15 October 2012
Further analysis of Hotel Babylon
The Extreme close up of Japanese businessman (Mr Matsui) in hotel
Babylon.
is man is created as some sort of businessman that is quite a pervert that pays for sexual pleasures. The key lighting that is used in this shot is used very well as it bounces straight off his skin and shows quite a sweaty greasy texture. This infers that he may be getting a bit over exited due to these females taking their clothes off in front of him. The stereotype that is used in this episode is to show that Japanese businessmen are either perverts or pay for sexual pleasures.
Martin
|
Gianluca
|
He
is larger
|
Fairly
small in weight
|
A
different colour skin (white)
|
He
is tanned
|
He
is fatter
|
Quite
a short person
|
White
clothing
|
Wearing
black
|
Martin and Gianluca argument
The argument between these two uses a range of techniques
for stereotype and the how equal they both are in this potential fight. The
binary opposition of this is vey useful to determine the stereotype of them.
Martin is quite a weighty character that is much taller and has a much
different skin colour; he is almost made to look quite pale and read. Gianluca
is a lot smaller than martin but his mouth makes up for this. The shot reverse shots
on them both are made as equal as each other. Martin is looked at straight on,
even though he is taller. And Gianluca is Martins shoulder height but is still
filmed straight on. This is to show equality and perhaps that they are both as
bad as each other.
The two mangers walking along corridor
When these two walk down the corridor a sense of power and
status. My first point is that they are much taller than most of these people
walking up and down past them. Also all of these people are wearing these small
white caps, which show the lowest status in the kitchen. Another point would be
that they are wandering through this corridor doing nothing and having a chat, whereas
everyone around them is running around keeping bus.
Friday, 12 October 2012
Hotel Babylon Analysis
Hotel Babylon Analysis
Two reasonably young black men, ben Truman and Tell
Ben
Wearing a clean suit with a nice, neat and presentable
haircut. Earrings in both ears, maybe to stereotype a typical homosexual
person.
Tell
Chain around his neck (bling) tattoos on the body could represent
street. Same goes with the hair, braided, died, stereotypical gangster style.
Voice to represent area of living, perhaps east London.
They use the 180-degree rule obviously. The location is
quite a classy place and by the sounds of Ben’s tone it sounds like it’s his
kind of area and he almost belongs there. The Juxtaposition can determine the
sexuality of Ben and can also stereotype Tell as some sort of gangster. When
Ben looks down, it is clear that he is trying to hide his sexuality. Maybe this
represents that he maybe is looking at Tell, or he Is looking to the floor just
to try and hide any hints he gives away of his homosexuality. When they are
discussing the party, Ben really does not present any facial expressions even
though Tell has extreme enthusiasm through his voice.
Casualty screenshot analysis
This is where we received a screen shot of a soap and we had to analyse it. We had to include sections from Mise-en-Scene and camera shots.
Friday, 5 October 2012
OCR media monarch review
Review of OCR media monarch programme
In the first screen shot Amy’s costume makes her look very
young because it is very bright and vibrant compared to any other of the things
on the set. Also the camera is going just above Paul’s son’s shoulder and
slightly looking down on her which also gives a younger feel to the character
Amy. Her posture is quite slanted to one side which is a stereotypical stance
of the younger generation because of the attitude that the present to their
elders.
Many of the older people in this scene have quite dark clothing
which is a massive contrast to Amy’s clothing. For example the head teacher of
the school is wearing quite an old fashioned suit and this is used very well to
represent his age. Also the brandy glass that he gives to Paul is also
stereotyped as quite an aged drink. The background of the head teacher scene is
quite a dark browned wood and books around the room.
When Amy tries to work the car her facial expressions show
massive confusion and concentration on how to work the gears and acceleration
etc. This is a great representation of her age because it shows that she is not
too familiar with the vehicle. Also you can hear her repeat the gears and foot
pedals with her voice quietly; this could suggest that she is trying to remind
herself of the mechanics to work the car.
Most of the older characters the camera angle is looking up
at them, perhaps to suggest a slight over power and age representation.
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